The Morning Lowdown 09.23.10


Credit: Corbis / Patricia Curi

»  Back in April, when John Cook quit his post as investigations editor at Gawker to join Yahoo’s news site The Upshot, Nick Denton feared he would “disappear into the maw of Yahoo.” Well, Cook has emerged from the maw and is returning to Gawker after becoming fed up with Yahoo’s constraints on his use of the euphemism “jerking off” and writing about White House raises. The Upshot’s Golis’ wishes him well, but says Cook wanted to inject a little too much opinion in his posts for Yahoo’s taste. [Daily Finance]

»  Attention, visitors to Times Square: Google (NSDQ: GOOG) has erected a 35-foot-wide, 13-foot-tall billboard designed to let you know that it has display ads and that the search giant isn’t just about the keyword dollars. [NYT]

»  Yahoo (NSDQ: YHOO) already has a Times Square billboard, but it’s sharing it with CBS (NYSE: CBS), which inaugurated a new takeover ad format called a “magazine” — you can turn it like a print page using your cursor — to promote the kick off of its fall primetime lineup. (Clickz)

»  Netflix (NSDQ: NFLX) now regrets hiring a bunch of “extras” to appear at a press conference to celebrate bringing its service to Canada. [Globe & Mail]

»  Nielsen is working on a service that would offer advertisers and online publishers a new stream of data to improve audience measurement for web ads. The idea involves creating a “gross rating point” for online, which would, theoretically, be equivalent to the TV rating standard. Lack of a standard metric is one of the most cited reasons for why marketers don’t spend as much online. [WSJ]

»  Merriman Capital analyst Richard Fetyko believes that wedding lifestyles media company The Knot (NSDQ: KNOT) fits the profile. [Tech Trader Daily]

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