Comcast Divvies Up CIM Pre-NBCU Merger; Banse Changing Roles

Comcast Steve Burke

Steve Burke isn’t ready to announce who will run the various components once the NBC Universal (NYSE: GE) merger with Comcast (NSDQ: CMCSA) is approved but some of the pieces are moving into place. Comcast Interactive Media, formerly a standalone operation headed by Amy Banse, who reported to Steve Burke and Brian Roberts, has split up. The new CIM, made of FancastXfinity and the other pieces that involve delivery of video and the customer experience, is now part of cable operations and headed by Matt Strauss.

Fandango and DailyCandy, already slated to be part of the merger, continue to be supervised by Banse but her new role has yet to be determined. According to a source familiar with the situation, the Comcast vet is talking to Burke, who is responsible for the NBCU merger, and Roberts, chairman and CEO of Comcast, about a new senior role. Banse, a lawyer, has held several key roles at Comcast including the build out of CIM, and could still wind up with a significant position dealing with the combined digital assets of NBCU.

What happens next relies in part on what she wants to do — and on Burke’s solution for organizing and staffing the combined properties. Some of the choices yet to be announced (possibly yet to be made): Will the networks “own: their own digital properties or will they be centrally managed? Will there be a separate digital group for non-network properties? Who will control them? The CEO directly (Jeff Zucker, under current plans) or will they be placed into one or more units? Will the new venture focus on organic and acquisition or just the former?
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Strauss has worked with Banse and also for programming head Matt Bond. He now reports to Comcast Cable President Neil Smit.

AllThingsD first reported the split.

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