Long-time reviews site Angie’s List has raised $22.5 million in its latest round of funding. Unlike rivals, such as Yelp and the new LikeList, Angie’s List charges its users a membership fee, saying the money pays for “actual staff support” and “ensures reliable data.” The company, which primary features user-generated reviews of local service professionals, says it has more than one million paying members.
Angie’s List says it will use the cash in part to expand its ‘Big Deal’ program, which provides members with a steep discount on a local service if enough people say they are interested. The program is live in 30 local markets and Angie’s List says it expects to expand it to more than 50 cities by the end of the year.
Angie’s List will have now raised more than $87 million since it was started in 1995. The company last raised money two years ago, when Lighthouse Capital Partners put $18 million into the company. The new cash comes from mutual fund Wasatch Funds, Battery Ventures, as well as other unnamed institutional investors. There are some more details in the release here.