With Media Hub, Samsung Introduces An iTunes Competitor

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Samsung is rolling out its own video portal in conjunction with the launch of its new Galaxy Tab. The soon-to-be launched Media Hub video portal will make TV episodes and movies available on the upcoming tablet, as well as Samsung Galaxy S mobile handsets. It will be positioned as a competitor to Apple’s (s AAPL) iTunes.

Samsung initially has content deals with NBC, (s GE) Universal, MTV, (s VIA) Paramount and Warner Bros. (s TWX), according to the Wall Street Journal. That compares with ABC (s DIS) and Fox (s NWS), which will make their TV shows available through iTunes and on Apple TV for 99 cents an episode.

While Samsung isn’t announcing pricing for the content yet — it says purchases and rentals will be “competitive” — it has said that both new releases and catalog films will be available, and that TV episodes will be available for next-day purchase, which follows the same model as iTunes, Amazon (s AMZN) Video on Demand and other digital storefronts.

The Media Hub will also allow users to purchase content on one device — like the Galaxy Tab — and watch it from multiple other devices. Samsung hasn’t specified how many devices or which devices that will include, but it’s possible that the consumer electronics company could at some point make those videos available through a Media Hub application on its connected TVs and Blu-ray players.

Samsung isn’t the only CE maker focused on delivering a “Buy once, watch anywhere” experience for content across multiple devices. Sony (s SNE) is working on extending the content from its PlayStation Network available on Bravia TVs and other connected devices. And various CE manufacturers are working together on a digital framework within the Digital Entertainment Content Ecosystem (DECE) that will let consumers watch content from multiple digital storefronts on various connected devices.

Related content on GigaOM Pro: Why Apple Hasn’t Sewn Up the Tablet Market — Yet (subscription required)

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