YouTube Adds Two New Content Executives

YouTube, which is trying to add more content partnerships, has added two executives to lead the effort: The company says that Dean Gilbert, a VP of product management at Google (NSDQ: GOOG), is joining the site as its new global head of content, while Robert Kyncl, a VP of content acquisitions at Netflix (NSDQ: NFLX), has been hired as its global head of TV and film entertainment.

In a blog post, YouTube co-head Salar Kamangar says Kyncl specifically will be tasked with increasing the site’s “content partner presence in Hollywood,” overseeing the company’s “content partnerships across the studios, broadcasters, cable networks, talent agencies and new media companies.”

The site has been slowly adding content deals with major media companies over recent years; the latest buzz is that YouTube might launch some sort of “pay-per-view” video service by the end of 2010.