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MTV’s Video Music Awards Scored Mobile Ratings Success As Well

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A little dose of anticipated controversy always helps boost TV ratings, as it surely did for MTV’s Video Music Awards telecast last Sunday. And that translated to higher mobile activity for MTV’s iPhone and Android apps, as well as more users going to its mobile WAP site. Alongside the 11.4 million viewers — up 27 percent from last year’s VMA’s — MTV counted 1.2 million mobile views on Sunday and mobile traffic hitting its all time peak on Monday with 1.7 million mobile views, nearly quadruple and triple, respectively, for the same categories last year.

Additional mobile and apps highlights include:

— Mobile:
221,000 uniques went to