Yahoo Says It Will Speed Up Its ‘Shipping Cycle’

Making his first public appearance since joining Yahoo in April, Chief Product Officer Blake Irving said that the company is going to be doing things that will “feel a little bit different.” Specifically, Irving said Yahoo (NSDQ: YHOO) would be “iterating much more quickly,” adding that the company will be overhauling both Yahoo Mail and its search results pages soon. Yahoo Mail is being “re-architected from the ground up” to be faster; it will also feature a new user interface. Yahoo’s search results, meanwhile, will become much more visual.

Irving also announced a shift in the company’s approach to mobile, saying Yahoo will now make changes to the mobile versions of its products, sometimes before — or even independent — of those it does on the PC. As an example, he showed off a new, radically different look that is coming for Yahoo on the iPad.

Irving spent much of the event talking about Yahoo’s overall product strategy in very broad terms, repeating many of the themes Yahoo has emphasized in the past. He said, for instance, that the company wanted to “personalize Yahoo much more for its users” and said that Yahoo will also play a role in “social,” a space he described as “just starting.” And, he mentioned repeatedly the advantage Yahoo has because of its “technology,” saying that the company was “at its core a technology company” that makes money “through media and advertising.”

There are some more detailed descriptions about what Yahoo plans to do next with some of its products on the Yahoo Anecdotal blog here.