Motorola (NYSE: MOT) is buying location-based services software company Aloqa, which is the handset maker’s second acquisition in less than a month. Financial terms weren’t disclosed. This purchase seems like an easily natural move for Motorola, as advertisers and media companies are demanding more geo-targeting from mobile. Late last month, Motorola bought 280 North, which is a more desktop-based app developer.
Aloqa, which has offices in Palo Alto, CA and Munich, Germany, is being folded into Motorola Mobility, the unit that houses Motorola’s Mobile Devices and Home businesses. Motorola Mobility is expected to be spun off from Motorola, Inc. in the first quarter of 2011.
Aloqa’s software is fairly typical of most geo-services providers. For example, for the roughly million users who have downloaded the software, Aloqa pinpoints their location and sends them the top events of the day or special offers of leading discounters in their area. Aloqa’s apps are currently available through Google (NSDQ: GOOG) Android.
For Motorola, Aloqa will initially be used to power Motoblur, which offers personalized content and aggregates users’ Facebook, MySpace (NSDQ: NWS), Twitter and e-mail accounts in one place on their phone. Release