Microsoft Launches Mobile Ad Exchange

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Microsoft (NSDQ: MSFT) Advertising has released its Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, which it claims is the industry

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I find it hard to believe that Microsoft is “the first” Ad Exchange for Mobile. Mojiva and Mobclix (at least) are 2 that come to mind. Perhpas Smaato and Adwhirl would be considered established players as well.

Am I missing something?

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