Google (NSDQ: GOOG) and Apple’s efforts are getting more attention, but Yahoo (NSDQ: YHOO) continues to plug away at the connected TV market. Yahoo says that Toshiba will now distribute its TV widgets — which let people interact with internet content, like photos from Flickr or news from the NYT, while watching TV — on several of its new models. That means Yahoo will now have distribution partnerships with 7 of the top 10 TV manufacturers.
The deal comes less than two weeks after Yahoo announced a deal to distribute its TV Widgets on TVs made by Vestel, Europe’s top TV manufacturer. Over the summer, the company also announced it was expanding its partnership with Sony (NYSE: SNE) to include additional countries.
As for usage, a spokesman tells us that more than 3.5 million Yahoo-enabled connected TVs have been sold and the company has “active consumers” in more than 100 countries. The company hasn’t said how many people are using TV Widgets, though. Some more details in the release here.