The Morning Lowdown 09.15.10

»  Looking to get out in front of a more general business news audience, Bloomberg is running its news stories on Yahoo (NSDQ: YHOO) Finance. [Business Insider]

»  The notion that audience tracking, writing for Google (NSDQ: GOOG), and SEO will somehow destroy the ability of news organizations to keep news judgment apart from consumer demands has been overblown. It actually might be the best hope retaining relevance and and building back their audiences. [Nieman Lab]

»  The affluent used to be counted on as reliable magazine readers, but not anymore. The number of affluent mag readers fell 16 percent in the past year as that cohort spent 12 percent online and turned to e-readers and tablet computers, according to the annual Ipsos Mendelsohn Affluent Survey. [AdAge]

»  The Newspaper National Network, which is owned by 25 major newspaper publishers and the Newspaper Association of America, will offer a deal to national marketers that sell packaged goods: if a series of ads they buy doesn’t result in at least a 10 percent increase in sales volume, the last ad in the series is free. [NYT]

»  Perhaps this was a good time for Allbritton to launch its new site TBD.com, hyperlocal news site in the Washington, DC area, as social media users in the district are now regularly scooping major local
news outlets. [The Next Web]

»  Is there a digital backlash coming to campus this year? This probably says more about the quality of college newspaper sites than it does about the habits of incoming freshmen, but a new study says students actually prefer to read printed college newspapers over online. [Poynter]

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