Stay on Top of Enterprise Technology Trends
Get updates impacting your industry from our GigaOm Research Community
Spanfeller Media Group is finally pulling up the curtain on the name of its first content site, a food vertical called The Daily Meal. The site will launch on Oct. 15 and will be run by one-time Saveur editor and Gourmet columnist Colman Andrews. Former Forbes Traveler managing editor Valaer Murray will serve as The Daily Meal’s ME.
The company, headed by ex-Forbes.com CEO Jim Spanfeller, closed an estimated $2 million first round in July.
Once The Daily Meal is up and running, SMG will launch additional food sites, as well as other verticals, one at a time. Eventually, it hopes to be able to manage simultaneous launches of two or three sites per vertical as SMG gets more established. SMG expects to build a staff of about 15- to 20 people.
While Spanfeller has heard plenty about how crowded the online food space is, he believes that creating a “mega-site” aimed at “cooks, food lovers, wine connoisseurs, discerning diners and everyone in-between” with the idea of blending blend eating in and dining out in a single destination for all things food will be enough to separate it from the competition.