Spanfeller Media Group Gets Ready To Unveil The Daily Meal

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Spanfeller Media Group is finally pulling up the curtain on the name of its first content site, a food vertical called The Daily Meal. The site will launch on Oct. 15 and will be run by one-time Saveur editor and Gourmet columnist Colman Andrews. Former Forbes Traveler managing editor Valaer Murray will serve as The Daily Meal’s ME.

The company, headed by ex-Forbes.com CEO Jim Spanfeller, closed an estimated $2 million first round in July.

Once The Daily Meal is up and running, SMG will launch additional food sites, as well as other verticals, one at a time. Eventually, it hopes to be able to manage simultaneous launches of two or three sites per vertical as SMG gets more established. SMG expects to build a staff of about 15- to 20 people.

While Spanfeller has heard plenty about how crowded the online food space is, he believes that creating a “mega-site” aimed at “cooks, food lovers, wine connoisseurs, discerning diners and everyone in-between” with the idea of blending blend eating in and dining out in a single destination for all things food will be enough to separate it from the competition.

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Louis Luzzo

Interesting but hardly true…… http://www.gourmetgirlmagazine.com is exactly what is described here and has been around since 3/2008……a true entity that has all the ‘unique’ characteristics described here.. “cooks, food lovers, wine connoisseurs, discerning diners and everyone in-between” with the idea of blending blend eating in and dining out in a single destination” we call it “Good Food, Good Wine Good Living……..with just one click… I hardly imagine this new ‘mega site’ will be doing anything but cloning the intelectual property of GGM and calling it it’s own unique site…

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