Conviva, which helps content companies improve the quality of their live and on-demand online video broadcasts, has raised $15 million in its latest round of funding. The company — which lists a number of top media companies, including Yahoo (NSDQ: YHOO) and NBC Universal (NYSE: GE), as clients — recently put out a release saying that during the World Cup, Univision and several other content providers had used its services to anticipate potential failures in video delivery. All in all, Conviva said it helped manage more than three billion minutes of online viewing during the event.
The company hired former NBC Universal Chief Technology Officer Darren Fehrer last December as CEO, as part of what the company called a “relaunch.” At the time, Fehrer told us that while Conviva had had conversations about equity partnerships with “strategic” partners, it was not trying to raise more money.
The new round — which was led by GGV Capital — brings Conviva’s total backing to $44 million. The company most recently raised outside cash two years ago when it raised $20 million in a second round led by UV Partners. Conviva says it will use the new funding in part to expand abroad. Some more details in the release.