Apple Continued To Lose U.S. Marketshare Despite Spike From iPhone 4 Sales

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Credit: Flickr / Jan Tik

Apple’s iPhone 4 did not give the company the bump in sales it needed to put Android’s momentum in check. Instead, Apple’s smartphone marketshare in the U.S. dropped by 1.3 percent in the three months ended in July while Android’s share grew by an impressive five percentage points, reports ComScore.

Apple (NSDQ: AAPL) had been losing marketshare all year, but that was expected to change with the release of the iPhone 4. For the past few years, consumers have held off on buying a new iPhone at the beginning of the year, knowing that Apple historically releases a new device during the summer. The leak reported by Gizmodo only compounded the problem.

However, the late-June iPhone release was not what it cracked up to be. For the second straight comScore (NSDQ: SCOR) report, Android continued to gain marketshare while all other major platforms lost it. To be sure, things could still change over the next three months as the iPhone 4 is in market for longer and Apple’s antenna issues get further behind them, but right now, it doesn’t seem like Apple’s got anything good enough to slow down Android.

Here’s how marketshare has changed for the top smartphone platforms in the July vs. April period:

 Smartphone Platform   % Change of Subscribers  
 RIM   -1.8%  
 Apple   -1.3%  
 Google   5%  
 Microsoft    -2.2%  
 Palm   0%  

The issue of marketshare or install base is one that is increasingly worrisome to analysts. In a research note released this morning by Bernstein Research analysts Toni Sacconagh and Pierre Ferragu, this is exactly their point of contention. Barron’s reports that the analysts strongly believe that if Apple expects to ward off Android, they need to add versions of the phone for the large carriers that don

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