Stay on Top of Enterprise Technology Trends
Get updates impacting your industry from our GigaOm Research Community
The other day someone asked me why, in this era of Android (s goog) and iOS (s aapl), I insist on carrying around a BlackBerry (s rimm). I could offer many reasons — one being that the BlackBerry keyboard makes sifting through email and replying to instant and text messages easy — but the biggest reason for me is the Unlicensed Mobile Access (UMA) technology on my T-Mobile BlackBerry Bold.
UMA allows me to make and receive phone calls and receive text messages over Wi-Fi. When traveling overseas, I can make cheap phone calls to U.S. phones without worrying about overages. Given T-Mobile’s Wi-Fi HotSpot network, UMA can be pretty useful in areas where T-Mobile’s cellular network has spotty coverage. I’ve often used my MiFi as a way to do work around the holes in the T-Mobile’s network. In fact, UMA is the primary reason why I stick with T-Mobile.
However, this very useful technology isn’t getting much love from T-Mobile. The U.S. arm of the German phone giant is a big supporter of Google’s Android OS, and last week, when I asked a T-Mobile USA representative if there were plans to add UMA to Android phones, he said T-Mobile will continue to support UMA on the current and forthcoming BlackBerry devices and Nokia E73. That’s four models in total. In other words, T-Mobile has no plans on adding UMA to Android phones.
The falling fortunes of UMA are the polar opposite of T-Mobile’s strategy four years ago when the fourth largest U.S. carrier was touting the Wi-Fi/Cellular hybrid service as the next big thing. A spokesperson said that now that lower-cost, flat-rate, all-you-can-eat voice plans were commonplace, it didn’t make much sense for the company to keep pushing its UMA service.
I think the Seattle-based carrier is making a mistake. I think UMA is a good way to overcome networks that are less than stellar. With the growing presence of Wi-Fi in our modern lives, I think T-Mobile is missing an opportunity. It could use UMA on Android as a way to stand out against its competitors.
What do you think?
Related GigaOM Pro content (sub req’d):