Blog Post

Wal-Mart Branded Wireless Service To Compete Against Other Store Exclusives

Stay on Top of Emerging Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Wal-Mart (NYSE: WMT) is creating its own cellphone service through a partnership with T-Mobile USA that will offer an unlimited calling and texting plan for $45 a month. Each additional family line costs $25. Wal-Mart has been dabbling in the cellphone industry through partnerships with other providers for at least a year. Starting in 2009, Wal-Mart has been the exclusive seller of Verizon’s Straight Talk service, and it is also running a promotion on Sprint’s network called Common Cents, which offers voice minutes for seven cents, and text messages for seven cents under no contract.

The service running on T-Mobile’s network will be called the Wal-Mart Family Mobile service and will be available next week, AP reports. Essentially it is $5 cheaper than the $50 a month prepaid offering that T-Mobile charges for unlimited talk and texting.