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Wal-Mart Branded Wireless Service To Compete Against Other Store Exclusives

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Wal-Mart (NYSE: WMT) is creating its own cellphone service through a partnership with T-Mobile USA that will offer an unlimited calling and texting plan for $45 a month. Each additional family line costs $25. Wal-Mart has been dabbling in the cellphone industry through partnerships with other providers for at least a year. Starting in 2009, Wal-Mart has been the exclusive seller of Verizon’s Straight Talk service, and it is also running a promotion on Sprint’s network called Common Cents, which offers voice minutes for seven cents, and text messages for seven cents under no contract.

The service running on T-Mobile’s network will be called the Wal-Mart Family Mobile service and will be available next week, AP reports. Essentially it is $5 cheaper than the $50 a month prepaid offering that T-Mobile charges for unlimited talk and texting.