Blog Post

The FT Has Bought A New Video Studio

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

The Financial Times has made what it’s calling a “major investment” in a new online video studio at its Southwark Bridge HQ. had already been posting video interviews with newsmakers and analysis from its editorial staff.

Now it has built a new range of sets to support more one-on-one and multi-person interviews, studio audiences and panel discussions.

“It will allow the FT to further improve the quality and quantity of video output,” a spokesperson tells paidContent:UK.

The first fruits were output last week – an interview with the chief of the European Central Bank. videos are exempt from the FT’s platform-agnostic digital access fee, but also feature prominently in its iPad edition, for which a subscription is required.

Though it describes a “major” video investment, the paper won’t quantify just how “major”.