The Financial Times has made what it’s calling a “major investment” in a new online video studio at its Southwark Bridge HQ.
FT.com had already been posting video interviews with newsmakers and analysis from its editorial staff.
Now it has built a new range of sets to support more one-on-one and multi-person interviews, studio audiences and panel discussions.
“It will allow the FT to further improve the quality and quantity of video output,” a spokesperson tells paidContent:UK.
The first fruits were output last week – an interview with the chief of the European Central Bank.
FT.com videos are exempt from the FT’s platform-agnostic digital access fee, but also feature prominently in its iPad edition, for which a subscription is required.
Though it describes a “major” video investment, the paper won’t quantify just how “major”.