Blog Post

U.S. News Partners With Loud3r On Content Aggregation Channels

U.S. News Media Group, the parent of monthly mag U.S. News and World Report, is working with content aggregator Loud3r on a series of real-time news feeds. The first part of the effort is Congress Tracker, which is naturally timed for the upcoming midterm elections. The channel is meant to serve as a complement to the original reporting at U.S. News, Loud3r CEO Lowell Goss said in an interview with paidContent. “Users’ expectation in the internet age is for breadth and depth, and the traditional news organ needs to apply technology to get there because there are some tasks that are impossible for a human staff to cover,” Goss said. “The world expects every possible article that there might be on a particular news item. And we can support that with our system.”

Congress Tracker will serve as a template for future channels, Goss said, but he declined to provide details about what else is in the works. He did say that the next channels would play to U.S. News’ strengths. So it’s reasonable to assume that there will likely be a business, health and education news tracker in near future.

Among the tasks that Congress Tracker can perform that would be prohibitively expensive and time-consuming for a magazine’s staff is the promise to have updated profiles of all 435 members of Congress. It will also feature an up-to-the-minute news feed covering hotly debated political issues.

Unlike its erstwhile rivals Time and Newsweek, U.S. News has been more willing to play with the conventions of news magazine production. Two years ago, the magazine moved from weekly to bi-weekly format. Then a few months later, at the end of 2008, the magazine became a monthly.

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