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Today in Social

According to comScore data via Alley Insider, Facebook last month surpassed Google in users’ time. And if July trends were holding, it did so with 30 million fewer unique visitors. Of course, most of Google’s properties – other than YouTube and Gmail – are about driving audiences away from its sites. (And getting them back: both search and social networking are usage frequency-driven.) Notice also that Facebook is barely passing Yahoo. The old-school portal combination of navigation, communication, and content consumption has long been under threat by the newer, more focused models of search and social. But the old model is still powerful.