The trend of downloading applications to smartphones has only accelerated in the past nine months with users downloading an average of 27 apps to their phone, which is up from 22 in December 2009. According to Nielsen, which conducted a survey among 4,000 mobile subscribers, the iPhone not surprisingly led the pack with users downloading an average of 40 apps. Android came in second with 25 downloads per device, and BlackBerry was in third with an average of 14.
Nielsen also reported some interesting stats about the most popular categories and individual apps. Most popular categories continue to be games and weather across both low-end and high-end devices, however, there is beginning to be shift in behavior as users adopt smartphones with larger screens that can more easily view maps and navigation. Social networking also continues to be extremely popular with Facebook being the most popular individual app across all the major operating systems. Twitter ranks only in the top five on the BlackBerry device, and YouTube doesn’t make it into the top five on either the iPhone or BlackBerry despite its popularity on Android and Windows Mobile.