Porn Industry Eyes iTunes-like Pricing to Fight Piracy

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Piracy is ubiquitous, as consumers just don’t want to pay — in a nutshell, that’s the conclusion of a copyright infringement monitoring effort led by a coalition of adult industry companies. The adult industry trade organization Free Speech Coalition (FSC) began to use Vobile as part of its so-called Anti-Piracy Action Program earlier this year to monitor adult-themed video sharing sites for cases of infringement.

The adult industry trade magazine Xbiz now reports (NSFW) that FCS tracked close to 203 million views of infringing content through June, while also noting that the actual number of views could be much higher due to the fact that some sites don’t report view counts.

The coalition also began a campaign to educate consumers with the help of YouTube video clips, but the results of these efforts haven’t been all that encouraging either. Xbiz quotes the FSC’s executive director Diane Duke on feedback from consumers:

“Consumer comments were consistent; they do not believe that they should have to pay for viewing adult content… period.”

Duke goes on to say that porn producers aren’t alone with this problem, as the same is true for Hollywood movies and TV shows. She muses that one solution could be to learn from the music industry and sell content at 99 cents a piece:

“The idea of such a low price point may be difficult to swallow for many, but if you consider the billions and billions of un-monetized views — dollars just being left on the table — repackaging content to sell as .99 cent clips starts to make a lot of sense.”

Not everyone in the adult industry thinks that the answer to piracy is to lower prices. Private Media CEO Berth Milton recently told NewTeeVee that his company’s content will eventually be free, with money coming in through swinger clubs and similar offerings. Milton called efforts to fight piracy “a lost battle.” Check out the entire interview with him below.

[youtube=http://www.youtube.com/watch?v=Z_A7tsl7cDE]

Related content on GigaOm Pro: Will Mobile Porn Pay Off? (subscription required)

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