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FT Launching Seventh Niche Paid Site To Reduce Advertising Reliance

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The Financial Times is increasingly launching specialist spin-off sites targeted at niche audiences of financial professionals.

The latest is, a news and analysis site covering the pensions sector. It means the FT now has…

China Confidential: Far-East business intelligence
China Confidential Funds: (launching this month)
SchemeXpert: pension funds
Money Media: global money management (acquisition)
MandateWire: European pension funds (acquisition)
Medley Global Advisors: investment banking (acquisition)
FT Tilt (launching later this year)

FT parent Pearson (NYSE: PSO) also owns the Mergermarket M&A opportunities database and advisory house.

The moves are “designed to reduce the FT’s reliance on more cyclical advertising”, as a spokesperson put it to paidContent:UK.

FT Group had already done that to a significant degree, reducing advertising from 74 percent of revenue in 2000 to just 45 percent in 2009, as subs have increased. broadly mirrors’s consumer access model, with one free article a month for non-registered visitors, five free for free-registered users and full access to subscribers. As is par for the course with this type of site, no subscription price is listed on the site.

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