Blog Post

Mint Sets Spending Data Free

The online personal-finance assistant Mint often mines user data for trends and interesting charts to feature on its popular corporate blog. Now the Intuit-owned (s INTU) company is preparing to release the data it’s collected on behalf of its 3 million users. The new Mint Data product is currently publicly available as a soft launch, and should be announced to the public in the next few weeks. Instead of  simply allowing logged-in members to look at their personal finances, now any visitor can access aggregate spending data for hundreds of U.S. cities.

Mint’s data can be sorted to find things like the average tab at a certain restaurant, or the actual deals other people are getting for their memberships at a certain local gym. Users can also look at pretty charts that show the average monthly spending by Mint users in a city.

What would be really cool is if Mint released an API for this data, so other services could incorporate it. Imagine if you loaded up the Yelp app to find a nearby restaurant, and instead of sorting by the vague number of dollar signs associated with each venue, you could see how much other customers spent on their tabs on average. You could filter for “dinner under $20 within two blocks of here at a four-star restaurant.” (Of course, Mint doesn’t have item-by-item data, so this would be just the average tab rather than the average meal per person, but hopefully it’s still informative.)

I talked with some folks from Mint about the new feature at an Intuit product showcase last night, and they assured me that Mint Data is anonymized because it only features venues where at least 50 Mint users have spent money. In San Francisco, where I live, the most popular Food & Dining establishment is Starbucks, and the one with the most expensive average purchase is the wine bar Bar Bambino, where Mint users spend an average of $167.97.

If you want more publicly accessible aggregate spending data, you should also check out Bundle, which probably offers a more representative data set given it pulls spending information from Citigroup (c c) (one of its investors).

Related content from GigaOM Pro (sub req’d):

Big Data Marketplaces Put a Price on Finding Patterns

7 Responses to “Mint Sets Spending Data Free”

  1. Interesting, I wonder how does Bundle’s spend data compare to Mint’s spend data.

    Mint’s spend data presentation seems to follow the traditional look and feel as the rest of the application, whereas I find Bundle’s data presentation format much more enjoyable for mining information.

  2. I love mint. but I find the data presentation a little disingenuous or confusing?

    I’m looking at arlington, va, and the “travel” info shows hotels and car rental places that are in arlington. so these are obviously for tourists or business people who are visiting washington dc or arlington, not for arlingtonians.

    potentially, you could see the restaurant/shopping info skewed in the same way.