Worker productivity likely took a massive downturn today with the arrival of the highly successful Angry Birds game on the Android platform. Rovio Mobile intended to conduct a closed beta on the Android platform but bowed to pressure from those anxious to play the game, and released the beta version to the Android Market today. The company looks to duplicate the massive success Angry Birds garnered on iOS (7 million paid, 11 million unpaid users!) by releasing it on the hot Android platform.
Rovio intends to push the game onto the young Android tablet segment in order to duplicate the popularity of Angry Birds on the iPad. Android tablets are being announced this week in Germany, so it makes sense for the game to have an Android version ready for the appearance of the devices in customer’s hands. This week Om Malik spoke with the creators of the Angry Birds empire, captured on the video embedded below:
Note: Owners of the HTC EVO 4G phone on the Sprint network are reporting difficulties getting the Angry Birds demo to run properly. Rovio is aware of this problem and is working on a solution for EVO owners.
Related GigaOM Pro Research (sub req’d): To Ship or Not to Ship — Product Launch in the Smartphone Era