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Jamcracker and Eucalyptus Team for Self-Service

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Jamcracker and Eucalyptus announced at VMWorld Thursday that they are partnering on an integration aimed at enabling users to self-provision their private and hybrid clouds. This announcement comes hot on the heels of last weeks announcement of a technology partnership between Eucalyptus, newScale and rPath.

What these companies are trying to achieve is the creation of an offering to give businesses a complete cloud platform that includes all the aspects they need to build a private or hybrid cloud: from using existing resources in a cloud-style infrastructure (Eucalyptus’ sweet spot) to stack automation (rPath’s specialty), to providing a frontend that includes IT’s existing policies (newScale’s beat). The announcement sees the offering include a central “command and control” portal that is created from Jamcracker’s product.

From a strategic perspective, this move makes absolute sense; pulling all these disparate services together, which most private/hybrid cloud users need anyway, is a difficult job. A pre-integrated offering makes it easier for them to get on with the job of creating their cloud.

However, as we mentioned previously, this new grouping is in a very crowded space. OpenStack got a lot of attention when it announced it’s open (and free) cloud stack last month. At the same time, VMware (s vmw) is keen (subscription req’d) to provide an offering that has all the pieces needed to set up a private cloud. Meanwhile, offerings from Nimbula, and Microsoft (s msft) are all trying hard to gain traction in this space. If the funding being thrown at this particular sector is anything to go by, investors also see it as a very promising area.

Enterprises are showing a growing interest in the cloud, and this, for better or worse, is generally focused on private or hybrid cloud models. Tools that make the provisioning and managing of internal clouds easier are a necessary tool to increase adoption. Whether this latest partnership can gain traction in an already crowded market is unknown, but these small vendors have a far better chance of succeeding united than they do going it alone.

Related research from GigaOM Pro (sub req’d): Report: VMware’s cloud ambitions – can it repeat the hypervisor success?

Ben Kepes is an independent consultant and contributing writer for GigaOM. Please see his disclosure statement in his bio.