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Meet Angry Birds the Next Big Entertainment Franchise (Video)

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It has taken me nearly four hours to write this post! Ironically, you can blame it on Angry Birds, the super addictive game that has become the top iPhone app in the world. I am a late comer to the bird bash — but in the last few days, it has become a massive time sink. I can hear birds squawking in my sleep. I am seeing the green pigs dance in front of my eyes. I am addicted to Angry Birds.

I tweeted about my addiction and folks from Rovio Mobile, the Helsinki, Finland-based creator of the app got back to me. I ended up inviting CEO Mikael Hed and Peter Vesterbacka, who is cutely titled Mighty Eagle (a forthcoming character), to our offices and we talked about Angry Birds, which has been sold 7 million times and may turn into an entertainment franchise to rival SpongeBob. There are rumors of a movie. A line of soft toys is definitely in the works.

Hed, Vesterbacka and I talked about how the seven-year-old company became an overnight success and he offered tips to become a top iPhone developer. While you watch the video, I’m going back to playing level 6!

Video edited and produced by Chris Albrecht.

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17 Responses to “Meet Angry Birds the Next Big Entertainment Franchise (Video)”

  1. my score is 16 Million+ and I’ve exhausted almost all of my points….I’m about 3K shy of being 5th in the “local” scoreboard…and I’m about 132 in the nation.

    Globally is just says that I’m “>5000”

    once my buddy told me about the score board I became hooked….now I’m constantly trying to beat the person in front of my, plus it makes my train ride go by quick.

  2. Mohinder Mahal

    I am a BlackBerry user and will remain so for the foreseeable future. Except two things that are dragging me to the dark side – Angry Birds and Flight Control!

    So now I “steal” my wife’s iPhone for some ‘me’ time with Angry Birds. When I finished all levels – I thought I was done! But no, it drags you back in – this time to better your stars (or scores for the two of you who not played this game). And it never ends!

    I am not easy to get addicted to anything – but Angry Birds, you have me hooked. And who knows maybe it will come to a point where I may dump the secure world of BlackBerry for an insecure world, but with the birds and the pigs.

    Welcome to hell Om – and good luck getting any creative work done till you get 3 stars in all levels!

  3. NickAyllen

    I have been addicted to Angry Birds ever since i bought it, it’s one of those games you can’t let go off just to see if you can finish the next stage, so far it’s my #1 go-to game application.
    Angy Birds developers are constantly upgrading it and giving away free updates, i’m sure more levels will arise soon, be patient.

  4. That’s when I gave up. I completed it expecting something to happen and it simply said go back and try and get better scores. Now I’m addicted to Monster Dash and it’s global scoreboard.

  5. I own a N900 and a friend of mine told me about the game. After much insistence from him I finally installed it.

    I think I know now how drug dealers make a living :)

    It is one of the only 3 games in my life I have actually paid to get. Enough said.

  6. Welcome to the dark side, Om.

    I pulled two all-nighters because of Angry Birds for iPad. People I’ve recommended Angry Birds to have called me cruel because of how it disrupted their lives. Finally had to uninstall it.

    My name is Paul, and I haven’t touched Angry Birds for 9 days now…