In February, the non-profit global Mobile Marketing Association took steps to tap into the soaring awareness of mobile by breaking up the organization into four operating regions. Today, it is announcing further measures to make sure that the MMA continues to be relevant as the market matures, by announcing new principles and logo.
Curiously, it does this without the oversight of a global CEO. Federico Pisani Massamormile, the MMA

Comments have been disabled for this post