Amazon Kindle Searches Spike; Could It Challenge Possible iPad Mini?

In the last year, generic searches for e-readers have doubled, while Kindle-related searches have increased eight fold. With the smaller, sleeker and cheaper Kindle 3 now available Amazon (NSDQ: AMZN) looks set to further capitalise on its position as a market leader in the e-reader market.

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As with many gadgets, search behaviour favours branded search terms rather than generic terms. Searches for branded terms search as

This article originally appeared in Experian Hitwise.