Blog Post

Half of Macs Sold in Apple Stores to First-Time Buyers

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Steve Jobs took the stage at today’s press event in San Francisco, Calif. and disclosed that Apple (s aapl) retail stores regularly hit a million visitors in a day, several days each month. The high foot traffic is translating into new customers for Apple, as Jobs declared that 50 percent of Macs sold in the retail operation are to first-time buyers of Apple computers.

Apple opened three stores this year, in London, Paris and Shanghai, bringing the number of retail outlets to 300 in 10 countries (U.S., Canada, UK, France, Germany, Italy Japan, Australia, China and Switzerland). The stores aren’t just retail operations; Apple also conducts training and support sessions in the stores. Jobs stated that Apple is now conducting 80,000 “one on one” Mac training sessions each week, and has turned its stores into more than just retail operations with the Genius Bar for support and these training sessions. People view them as an “experience” central to the brand.

Infographic developed for GigaOM by Column Five Media

Related GigaOM Pro Research: Apple’s Path to the Living Room

7 Responses to “Half of Macs Sold in Apple Stores to First-Time Buyers”

  1. “Half of Macs Sold in Apple Stores to First-Time Buyers”

    This is not news. This has always been true since the first AppleStores opened. You just now caught on to this?

  2. I’m a first time buyer, purchasing an i7 core 27″ iMac two weeks ago. I’ve been a long time Windows user (and app developer) and just recently jumped ship. Apple certainly does have the best hardware and an OS that works well with it. It took me a little time to get use to the new OS, but I’d definitely recommend a Mac over a Windows machine. The cost is higher, but you get a higher quality product with a boost in productivity.

  3. Ron MACdonald

    I am liking the new core i7 27″ iMac myself but first I have to upgrade my iPods. I am seriously thinking about purchasing that $99 Apple TV gizmo, it looks hawt. Looks like my CC is going to take another hit this fall, just like last year Apple thank you very much.

    I am not a first-time buyer but I am buying some of their newer products for the first time! There are a lot of people like me in the Apple camp as well.

    Just keep making good products and Apple market share will take care of itself.

  4. Wow Apple store are just so cool. They are artistic statements by themselves much like each Apple product they sell. Apple just gets the whole ecosystem thing, something Microsoft never got. The Microsoft way is just to throw the product over the fence and let the dogs come and get it pretty much.

    Time to buy my new iPod 64Gb and a few cute colorful nano squares for friends.

    How bout that Apple TV ? It is like so so tiny, the size of a hockey puck but so very very powerful. It will stream 99 cents no-commercials TV shows, stream Netflix movies and stream your iPad and Mac content straight to your HDTV. How cool is that for just 99 greenbacks ! I know I sound like a big Apple Ad but this stuff just rocks!

  5. I believe this. Though I didn’t go through the training, I just bought my first Mac, a Macbook Pro 13″, last Friday and enjoy the experience in the store. This coming from an IT Professional whom has only used Windows my whole life. I’m still running Windows on the Mac using Parallels, and thoughly am enjoying the experience.