Apple Announces New iPod touch


The “main entree” on the menu for today’s Apple event, the fourth generation iPod touch, was largely what rumors have led us to expect, and expectations were high.

As in years past, the iPod touch has followed in the footprint of the iPhone. The latest iPod touch incorporates Apple’s Retina Display, the Apple A4 CPU, and three-axis Gyroscope. The iPod touch also has two cameras, one in the front and one in the back.

The front camera is for FaceTime, which will work both with other iPod touches and iPhones. The back camera does not appear to have a Flash — market segmentation, anyone? The back camera will take HD video and allow editing on the device. Oddly, no mention was made of still photography.

What was mentioned by Jobs was that the iPod touch is now the number one selling iPod, having now surpassed the iPod nano. Apple sells around 10 million iPods most quarters, double that during the holiday season, so we are talking iPhone levels of sales. Further, according to Jobs, the iPod touch is now the world’s leading handheld gaming platform, outselling both Sony and Nintendo devices combined. To that end, Apple’s Game Center will also be coming to the iPod touch.

In terms of battery life, Jobs declared the iPod touch will have 40 hours of playback.

The iPod touch will be available next week in 8GB, 32GB, and 64GB models at prices of $229, $299, and $399 respectively.


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