Embattled Digg Picks An Amazon Executive As CEO

Digg, which has been in tumult since the departure of long-time CEO Jay Adelson in April, is turning to an Amazon (NSDQ: AMZN) executive to turn it around. The news aggregator has hired Matt Williams, the general manager of consumer payments at the e-commerce company, as its CEO. Williams has worked at Amazon since 1996, when Amazon purchased LiveBid.com, a company he had founded.

At Digg, Williams will have his hands very full. In the wake of Adelson’s departure, the company cut 10 percent of its staff — layoffs which founder Kevin Rose said were necessary for the “long-term health” of the business. Since then, the company has gone ahead with a major redesign of its site, which has been loudly criticized by many of Digg’s users. Rose, who has been acting CEO since Adelson’s departure, responded to some of the criticism in a blog post Friday.

TechCrunch first reported the hire this morning.