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Boom Is Back And Has Checked In At Loopt

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Steve Boom is best known for his 10-year stint at Yahoo (NSDQ: YHOO), where he was repsonsible for the company’s mobile products, and while he hasn’t necessarily gone anywhere, he’s nabbed a more prominent role at Loopt, the location-based mobile company that has been more recently overshadowed by newcomers, like Gowala and Foursquare. After leaving Yahoo two years ago, Boom led the startup mig33, where he will continue to be chairman.

Boom will join Loopt as as president, effective immediately. Co-founder and CEO Sam Altman gave Boom his blessing today in a press release, “Steve is a tremendous addition to the Loopt management team, enabling us to capitalize on the exciting opportunities available in the location-based services market. He’s grown mobile companies from upstarts to established brands, helping them reach new levels of user engagement and monetization. I fully expect him to do the same for Loopt.”

While at mig33, the company’s audience grew to 30 million users in more than 200 countries worldwide and claims to be “one of the most downloaded apps for mobile phones worldwide.” Boom didn’t spell out the reasons for leaving, but said, “The timing is perfect to transform Loopt’s early leadership into a truly remarkable company.”

Boom will be responsible Loopt