Amazon Kindle Tops Sales Charts

Amazon (s amzn) is feeling good about the latest Kindle e-reader, with sales in the U.S. and UK in the first four weeks after launch topping all products sold by the retailer. The company does not disclose actual sales figures, but states the new Kindle has outsold every past model in the first four weeks of sales. Most impressively, this continues a two-year streak with the Kindle as the top-selling product for Amazon.

The lower price of the new Kindle is obviously agreeing with consumers, as the e-reader can be obtained for as little as $139. Consumers needing more than the Wi-Fi alone in that model can pick up the Kindle 3G for $189. The 3G model does not incur monthly data charges, and can be used anywhere 3G coverage exists. The current Kindle is smaller and lighter than previous models, which is always popular with users.

Amazon is not depending on Kindle device sales alone to spur e-book sales; it has created a solid ecosystem outside the e-reader device that enables consumers to buy and read Kindle books. The company may not detail how many e-books or Kindles are being sold, but extending the potential customer base to owners of the iPhone (s aapl), Android (s goog) phones and the iPad has created a huge market for Amazon to tap. The Kindle reader app for these platforms extends potential customers into the tens of millions, a position the company’s e-reader competitors can’t touch. It’s not surprising that Barnes & Noble (s bks) is up for sale as Om recently pointed out. Yes, Amazon may have already won the e-book war.

Related GigaOM Pro Research (sub req’d): The Week e-books Won the War