$750K for Flowtown's Social Marketing to Existing Customers

Americans: Addicted to Mobile Email

Yes, Flowtown is yet another social media marketing company, but it’s not just another tool for monitoring customer feedback through their tweets. Flowtown takes a list of your existing customers’ email addresses and delivers profiles of their social network participation, influence and demographics, and helps you communicate with them. So far, 15,000 businesses, including many small e-commerce shops, are using Flowtown at a cost of $17 to $200 per month, plus a nickel for every new contact imported. The company’s largest customer is NCR (National Cash Register). Today, San Francisco, Calif.-based Flowtown is announcing $750,000 in seed funding from Mitch Kapor, Mark Goines, Dave McClure of 500 Startups, Steve Anderson of Baseline Ventures, Saar Gur at Charles River Ventures, Travis Kalanick, Auren Hoffman, Brian Norgard, and Dan Gould.

Flowtown uses seven different data providers — including Rapleaf and Klout — plus its own in-house technology, said co-founder Ethan Bloch. It aggregates information about membership, friend count, pictures, influence, location and engagement. Bloch said he thinks almost every business, both large and small, offline and online, has at least a partial list of customer email addresses.

Flowtown, which launched in November, has five employees, is hiring, and isn’t currently profitable. It’s currently working on customer recruitment and integrations with existing small business tools; ¬†for instance, Salesforce.com is going live this week. Bloch said the company blog is Flowtown’s main marketing tool, with case studies and market commentary bringing in 150,000 unique visitors per month.

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