This Isn’t FarmVille: Playboy Kicks Off Gaming Label With ‘Poisonville’

Playboy/BigPoint's "Poisonville" -- Play Now

Playboy Enterprises (NYSE: PLA) is forming a new video game label this year as part of a wider digital strategy to make its brand more mainstream, Paul H. Lee, the company’s managing director for new digital ventures, told paidContent. The company hasn’t decided on a name yet, but it already has lined up German online gamer Bigpoint as a partner to help it create and distribute games on Playboy.com. The first game to be featured on the Playboy site is Bigpoint

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