Mobile Maps Are Moving Indoors To Pinpoint Specific Items On Store Shelves

Point Inside locates stores, items on mobile apps

One of the biggest limitations to GPS is that it doesn’t work indoors. Your phone might be able to navigate you to the front door of the mall, but finding the store, much less the box of Rice-A-Roni on the shelf — forget about it. That’s the problem that Bellevue, Wash.-based Point Inside has been working on for the past two years and believes it has solved. Today, it is rolling out an application with Meijer, a chain of super centers in the Midwest, that will allow shoppers to pinpoint where items are on and direct them to promotions and sale items.

The application, available on iPhone, iPod Touch and Android devices for free, is called


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