The Morning Lowdown 08.24.10

Morning Lowdown

»  Dish Network (NSDQ: DISH) is launching a video portal, DishOnline.com, as part of its own “TV Everywhere” push. [NYT]

»  TiVo (NSDQ: TIVO) is promising advertisers new measurements that combines traditional TV and online viewing audiences. Think TiVo’s service is still too limited to glean any real ad effectiveness? Well, TiVo monitors roughly 375,000 households and has a separate service that tracks computer usage in about 35,000 homes. That’s a pretty large panel compared to many other measurement programs. [NYP]

»  Best-selling marketing author Seth Godin is giving up on physical books and will self-publish his next e-book and target his next work to the 438,000 followers of his blog, which features this announcement — in addition to a plug for his latest physical book, Linchpin. [WSJ]

»  Considering all the FarmVille updates you try to ignore, this number might feel less meaningful than it is: about 20 percent of the U.S. population ages 6 and older reports having played a game on a social network in the past three months. This equates to 56.8 million U.S. consumers, which is a significant number for a relatively new gaming activity. [NPD Group]

»  Online ad spend will continue to outpace the U.S. ad market as a whole, as Borrell Associates is predicting that combined national and local online ad expenditures will rise 14 percent next year to $51.9 billion from $45.6 billion this year (local rises 17 percent next year to $16.1 billion). Targeted display ads could jump 60 percent to $10.9 billion overall. [Borrell Associates]

»  After 70 years of playing music over the air for free, The National Association of Broadcasters is proposing that its member stations pay a total of about $100 million a year in performance fees. The NAB views this as a compromise that will head off higher royalty fees. [NYT]

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