# In A ‘Luvvy’ Recovery, Digital Hits 28 Percent Of WPP Sales

Earlier this year, the world’s biggest advertising group said new media would make up two thirds of its income in three or four years.

Today it stands at 28 percent, WPP said, as it reported first-half-of-year pre-tax profit up 36 percent to £244 ($379.46) million, on three percent better revenue of £4.44 ($6.91) billion.

CEO Sir Martin Sorrell, over the last year, has cautiously refrained from embracing a 2010/11 upturn away from the recession.

But the latest WPP earnings statement does dare to say: “The results reflect the recovery in the world economy … “The group