Vid-Biz: Time Warner, Apple’s iTV, Sony and Crackle

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Time Warner Puts Faith In Cross-platform TV Everywhere; CEO Jeff Bewkes’s response to the challenge of online video is TV Everywhere, which recognizes cable, satellite and phone subscribers and allows them to watch programming anywhere they want, any time they want, on a device of their choosing. (NY Times)

Why Apple’s iTV Will Change Everything; With Apple’s iAds, content producers can directly monetize and distribute their content, which could eventually destroy the television side of the cable and satellite industry. (Kevin Rose)

Sony’s Patience With Crackle Persists; Sony keeps pushing Crackle, which offers a mix of full-length movies from its studio vaults, shortened episodes of classic TV series, and original clips. (paidContent)

Netflix Makes Waves in Hollywood; now that it has a base of 15 million subscribers, Netflix wants to leverage its goodwill to overhaul the nature of its business, eschewing mail for streaming video. (Variety)

TiVo to Track Web Content Usage On TV Sets; TiVo said that it will start tracking how much TV and Web content users watch on their TV sets. (The Hollywood Reporter)

Mafia Wars Promotional Stunt Gets 2 Million Views on Ustream; a promotional event in which Snoop Dogg blew up a 4-ton armored truck in the middle of the desert in Nevada drew more than 2 million live views. (TechCrunch)

Fox Debuts On-Demand Product; a slate of Fox shows will make their cable VOD debuts this week on most Cox Communications systems as part of a deal reached between the two companies. (Broadcasting & Cable)

DVRs Shaking Up Movie Marketing; Movie marketers might be fighting a losing battle as a record amount of viewers time-shifted their viewing, potentially skipping their ads. (Reuters)

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Miranda here. As an employee of DISH, I love having the option of TV Everywhere! It makes it so much easier for me to stay caught up on my favorite shows, and it does not get better than being able to watch movies on the go. Now that I have had this- I cant go back!

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