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Google Adds Comparison Shopping Site To Its Shopping Cart

Google (NSDQ: GOOG) has bought up heavily-backed comparison shopping site, in what is likely a bid to bulk up its product search results., which was established six years ago as Riya, aggregates items for sale from various sites around the web; it’s best known for letting users look up similar items by color, shape or pattern.

A Google spokesman tells us that’s employees will work with Google’s commerce team. In the “near-term,” he says, the websites will operate separately. “We