Google (NSDQ: GOOG) has bought up heavily-backed comparison shopping site Like.com, in what is likely a bid to bulk up its product search results. Like.com, which was established six years ago as Riya, aggregates items for sale from various sites around the web; it’s best known for letting users look up similar items by color, shape or pattern.
A Google spokesman tells us that Like.com’s employees will work with Google’s commerce team. In the “near-term,” he says, the Like.com websites will operate separately. “We