Appolicious, the app directory site founded by former Yahoo (NSDQ: YHOO) News head Alan Warms, is broadening its ties to Warms’ former employer. Appolicious is launching a new site dedicated to helping people find third-party apps that work on Yahoo sites, including the homepage and Yahoo Mail. The company is also relaunching AndroidApps.com, the Android apps reviews site it acquired when it purchased AppVee in February, and co-branding that site with Yahoo.
In April, Appolicious began co-branding its flagship site, which covers iPhone and iPad apps, with Yahoo, as part of a larger distribution relationship with that company. Relevant articles from Appolicious now appear on Yahoo sites, including Yahoo News, Yahoo Sports and Yahoo Finance. Warms tells us that traffic to Appolicious has grown by a “multiple” since then. Articles from the overhauled AndroidApps site and the new Yahoo Apps site will now show up on Yahoo sites as well.
Warms says that the company is tying itself so closely with Yahoo because because both companies believe that there is an “unmet need” from consumers looking to find apps.
“By co-branding down to the property level, and linking throughout the Yahoo content sites (and occasional front page) we’re able to reach these consumers in a super contextual relevant way,” he says. “By always being co-branded — to the extent a Yahoo consumer becomes engaged with our site and comes back again and again — Yahoo continues to reap the benefit of our relationship from a reach and revenue perspective, as they are the ones who introduced us to that consumer.” The two companies are splitting revenue.

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