Verizon Makes Investment In Loyalty-Card App


Verizon Communications (NYSE: VZ) is throwing $400,000 at the wall to see if it sticks. The parent company of Verizon Wireless has invested that much money in CardStar, the creator of a mobile application that enables users to consolidate all of their membership cards and loyalty programs into one place. That means no more separate cards for frequent flier miles, grocery stores, or other local merchants.

The moderately-sized investment signals carriers’ interest in the burgeoning and highly competitive mobile payments universe. “The carriers have long been looking at the mobile wallet idea,” CardStar

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