AnyClip CEO Aaron Cohen has left the company and has been replaced by former Fandango CEO Art Levitt, according to a report in the Business Insider. The move comes as AnyClip, which had been founded with the mission to help users find “any moment from any film ever made,” has so far failed to line up the content partnerships it needed to make those clips available.
Levitt, the man who is taking over, is a partner at Jerusalem Venture Partners, AnyClip’s lead investor, which suggests that the board wasn’t happy with the way the video startup was being run. Levitt also has some media experience, having been President and CEO of Fandango and before that, president of Disney Regional Entertainment.
At the heart of AnyClip’s business plan is the ability to license content and share advertising revenues with studios, enabling them to cash in on the popularity of long-tail video clips online. The only problem was that AnyClip was unable to make much headway on that front. Instead, AnyClip recently opened up its database of memorable movie quotes to keep users coming to the site.
Meanwhile, AnyClip faces competition from a new startup that has managed to license content and get short-form Hollywood content online. MovieClips.com, which launched earlier this year, has managed to secure more than 12,000 film clips from six major Hollywood studios: 20th Century Fox, MGM, Paramount, Sony Pictures Entertainment, Universal Pictures and Warner Bros. So if AnyClip is going to compete with MovieClips and others, it will have to act fast to secure content and provide the type of viewing experience it has promised, rather than a database of funny text quotes from movies.
Representatives from AnyClip could not be reached for comment.
Related content on GigaOM Pro: For Hollywood, The VOD Price Is Right (subscription required)