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As Hearst Magazines continues its app rollout through the end of this year, the publisher is opening an “App Lab” at its New York headquarters next month. The lab will serve as a “think tank” for marketers and ad agency staffers to help jump start some collaborations. After that, early next year, the space will be opened up to consumers as a showcase for Hearst
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Having tried to buy a newspaper from Hearst, the last two words I would ever put together are “Hearst” and “Think”.