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Verizon to Put Live TV on the iPad

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Verizon (s VZ) unveiled a series of new video applications today, including an upcoming iPad (s AAPL) app that will allow FiOS subscribers to watch the same linear programming that is available on their TV screens on their tablet devices. The new app is expected to be rolled out early next year and Verizon expects to have all of its content partners on board by the time the app launches.

There will be certain limitations at the launch of the app. At first, subscribers with an iPad will only be able to watch linear programming within their own home, which allows Verizon to authenticate and make certain that the users have access to whatever content they’ve paid for. Verizon CIO Shaygan Kheradpir said in a press briefing that the iPad app takes advantage of Verizon’s architecture, which he characterized as “cloud TV.” The experience is similar to what’s available today on FiOS set-top boxes, and takes advantage of the same software that Verizon uses for its set-tops. As such, Verizon says it should already have rights to stream the content, as it’s just another screen in the home.

According to Kheradpir, the tech work for making streams available to users on the iPad is already done, and the company is now in discussions with content partners to ensure that they’re comfortable with subscribers having the ability to watch their channels on another device that’s not the TV. In a demo, Kheradpir showed off live CNN video being delivered to the iPad. CNN and Turner Broadcasting parent Time Warner (s TWX) has been at the forefront of TV Everywhere-type services, and is one of the content partners that have been helping to develop the app. Verizon said that it will make the app available when all its content partners are on board.

The new app comes as other pay TV providers are innovating on the iPad and other mobile devices. Comcast (s CMCSA), Cablevision and Time Warner Cable (s TWC) have shown off their own iPad app prototypes over recent months, but those apps are, for the most part, focused on remote control of the programming guide and DVR.

In addition to the iPad app, Verizon showed off a new video-on-demand experience that will allow subscribers to purchase and rent videos and watch them across multiple devices and multiple platforms. Under the new VOD platform, videos can be purchased through their set-top box or through and then be downloaded and watched on up to five different PCs and mobile devices.

The new VOD application, which will become available in the fourth quarter, will launch with support on Droid X, Droid 2, Windows Mobile 6.5 (s msft) devices and the BlackBerry Storm (s rimm). While not ready at launch, Verizon also plans to make the same functionality available on the iPhone and other mobile devices.

Since rights to purchases and videos are stored in the cloud, users will be able to purchase a piece of content and download to multiple devices. If they’ve bought a video, they can download it, watch it and even delete it from whatever device they viewed it on, and will be able to access it at any time again in the future. If they’ve rented a video, they can watch it on any approved devices as many times as they want within the viewing window.

In addition to the ability to purchase media and stream it to multiple devices, Verizon showed off a new version of its media manager service that will allow users to store their media in the cloud. Users will get 70 GB of storage to start, which can scale up as users adopt the application, and once their videos, music or pictures are stored in the cloud, they can be accessed through the home TV, PCs and even mobile devices.

Related content on GigaOM Pro: The Case For Removable Media on the iPad (subscription required)

14 Responses to “Verizon to Put Live TV on the iPad”

  1. I could see using this when the big TV is in use by somebody else, while laying on a hammock in the back yard, etc.
    Remember the portable TVs from yesteryear? Same thing only more channels and hopefully HD.

    • Laying in a hammock in the backyard, really like who does that, have you seen the iPad screen in the sunlight, no? of course not U cant see the screen at all in daylight and last but not least the iPad does not NOT have HD resolution its a ‘square screen’ it only shows SD video.

      • Tom Ross

        Are you confusing aspect ratio and resolution? For 3:4 movies and TV the iPad does way more than SD. For widescreen video it does a little more than 480p, so it’s slightly better than SD, especially when you consider picture quality and screen quality. Regular TV shows will look way better on your iPad than on your old portable or bed room TV. I know that’s not real HD as defined by the industry (720p or more), but your definition (needs to be widescreen) isn’t accurate either.

        And if Verizon puts a little effort in their software, things like perusing TV listings, switching the channel and pausing live TV will be more accessible and comfortable on iPad. In my view, iPad could fully replace a secondary TV in the house.

    • Johnny A

      These are for times when you are waiting in line, stuck in traffic, in a boring meeting with the incompetent boss man, having to act like you are “listening” to your spouse or children, etc. I think you get the point the mighty iPAD has its place for sure. The movers and shakers of this world are constantly on the take and cannot always be bothered with tethering themselves to some 50+ inch behemoth on some wall and getting nauseated via 3D vids.

  2. Good for Verizon very forward thinking. But really if I am at home watching TV it will be on my 52inch HD Flat Screen not on some SD 10inch screen. As for the mobility of it in the future, running off of 3G.. good luck with that as too both data rate plans and streaming quality. Sitting at a Starbucks watching TV on your iPad. Well whatever, U still have to carry it there, not like the iPad is truly a “mobile” device. Doesn’t really fit in a pocket, like my iPhone unless its a big Pocket!!

    • George Burley

      Are you kidding? Pooping will never be the same again if you have Fios on your iPad. You don’t have a 52inch HD Flat Screen in your bathroom do you?

    • Johnny A

      Dude the Pad fits in my pocket and I (like many people I know) are having my pockets ENLARGED by my tailor (he is not from Panama either). So you are wrong once again. Get a clue and quit spewing you hate, if you don’t like the might iPad than move on and GO AWAY !

      • I own a production company and have over 75,000 dollars of Apple Products, I have had every iPhone except 4. (its a piece of junk) I have worked as an independent Apple Developer. “just a little background” but me a hater, hardly, to hate U need to at least understand and have some kind of knowledge of what U are hating. Since I can’t figure out what the iPad is, “a computer” no! “a phone” no! “something to surf the web with” no Hard to hate it when it really does nothing.

    • Johnny A

      Its called baby steps. Steve is slowly moving these TV/Movie execs (albeit kicking and screaming) in the same way he did the music industry. In other words Apple will eventually save the Movie and TV industry from their worst enemy…THEMSELVES. Mr. Jobs single handedly saved the entire Music Industry and stabilized pricing while giving the customer ala carte choices they never had before, it was a win-win situation. Movie and TV is going thru the same turmoil but Steve will be there to safely guide them to the Promise Land which run through the hallowed grounds of Cupertino.