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For YouTube, the Money Is in Music

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YouTube (s GOOG) is clocking more than three billion monetizable video views with its top 2,500 publishing partners alone every month, according to new data from Tubemogul. The video measurement and monetization startup analyzed the YouTube leaderboards and found that the video site has seen 72.1 billion views generated by its top 2,500 partners.

These top earners include both major publishers like VEVO and CBS (s CBS), as well as YouTube stars like Ray William Johnson. However, I was told by Tubemogul’s David Burch that most of the views are generated by a few major publishers. “31.9 percent of all views come from the top five music labels,” he told me via email, adding that the top 100 publishers are responsible for 69.3 percent of the views. VEVO alone is responsible for 20.5 percent of all views.

YouTube’s partner program can be joined by invitation only, and publishers that have joined the program see a split of the advertising displayed with their clips. YouTube hasn’t disclosed how many of its publishers have joined its partner program, so we don’t exactly know how much of a long tail the program has. However, even the available data shows some solid growth, with views of the top 2,500 partners growing by 6.06 percent per month.

Related content on GigaOm Pro: Will Micropayments Make Money for Web Video? (subscription required)

11 Responses to “For YouTube, the Money Is in Music”

  1. I was happy to finally become a youtube partner after 3 yrs. and 2 other channels. I really wanted to have an opportunity to showcase my original songs & slice-of-life videos to a wider base. If someday, this is something I can do as a career, that would be the beginning of my goals getting on track.

  2. “One of our main goals at YouTube is to help content creators effectively make money from the distribution of their content online”
    So how much did the wedding party and video person get compensated for all this attention? How do you download video from youtube?I recommend a free youtube video downlaod for Aneesoft.It helped me so more……