Brightcove Doubles Customer Count, Adds Execs

White-label video management firm Brightcove today touted aggressive expansion, doubling the number of customers it has signed up since the beginning of the year. The company, which is positioning itself for an IPO sometime in 2011, also announced some key executive hires.

Brightcove’s customer count has increased to 1,800 — doubling since the beginning of the year — as it expands into new verticals and international markets. The company named a bunch of new customers in its latest release, including American Standard, Audi France, D-Link Systems, Electronic Arts (s ERTS), EMI Group, Federated Media Publishing, Financial Times, Macy’s, Nikkei, Turner Broadcasting (s TWX), University of South Carolina, Virgin Media and Werner Publishing.

Part of that customer growth can probably be attributed to the release of Brightcove Express, an entry-level offering for companies that don’t necessarily need its full suite of video publishing capabilities. Starting at $99 a month, Brightcove’s Express plans gave small and medium-sized businesses an easy and cheap way to begin managing and publishing videos.

The customer growth also stems from rapid growth in international markets, including Japan, where it has introduced a fully localized video management platform. Brightcove began serving Japan in early 2008 by establishing a subsidiary there, called Brightcove KK, with a $4.9 million investment from local strategic partners Dentsu, J-Stream, transcosmos and Cyber Communications, Inc. (CCI). To continue to spur that growth, it’s hired former Citrix Systems exec Dennis Rose as its VP for the Asia-Pacific (APAC) region. In his new role, Rose will oversee Brightcove’s expansion in key Asian markets.

Brightcove has also expanded aggressively in Europe, as it added offices in France and Spain to complement existing operations in the U.K. and Germany.

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