Vevo Gets Social, Local With iPhone App; iPad, Android Apps ‘In The Works’

Ke$ha on Vevo's iPhone app

Music video site Vevo has released a free app for Apple’s iPhone and iPod touch — but a similar treatment for the iPad and Google’s Android is still in the works. The launch of the app is done with sponsorship from AT&T (NYSE: T), which is placed prominently on a social net series called Ask:Reply. This series involves artists answering questions from fans submitted through Vevo on Twitter and Facebook. The first installment of Ask:Reply, is starting with Ke$ha, with other artists such as David Archuleta, Ciara, Kelis, Maroon 5 on deck.

In addition to finding more uses for Twitter and Facebook in attracting users, such as sharing video clips, Vevo is also getting local. As part of its discovery engine, users will be able to see a list of videos being watched around their location using the GPS feature.

Since launching last year, Vevo, which is co-owned by UMG, Sony Music Entertainment and Abu Dhabi Media Company, has grown quickly. In this week’s latest numbers from comScore’s online video rankings, Vevo was number five with 43.9 million uniques, just behind Microsoft (NSDQ: MSFT) (45.5 million), Facebook (46.5 million), Yahoo (NSDQ: YHOO) (55 million) and Google/YouTube, which is way ahead of everyone else with 143 million.

Still, in terms of minutes spent on the site, Vevo is a comfortable third with 68.5 minutes, though Hulu, at number two with 158, relies more on longer form episodes in addition to clips.

In the meantime, nothing has changed in the dispute between Vevo and MTV Networks (NYSE: VIA) over syndicated advertising, which two weeks ago, resulted in the service pulling all UMG videos from, except for purposes of voting in the Video Music Awards. Release

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