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NPR Listening By The Numbers — And The Platform

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Some intriguing details from NPR about when listeners tune in for its programming — and what platforms they use. For instance, the iPhone app is by far the most used mobile option, peaking during morning drive/commute time while the iPad app and the mobile site spike in the late evening.‘s primetime is mid-afternoon on weekdays, averaging more than 70,000 uniques around 2 p.m. when radio listening is at its workday lowest. Check out the slides below for an hour-by hour look.