CBS (NYSE: CBS) Studios International and Reliance Broadcast Network Limited (RBNL) Wednesday announced a deal to launch television channels in India through a joint venture company to be called BIG CBS Networks Pvt. Ltd.
BIG CBS will be incorporated in India, and CBS and RBNL will each have a 50% equity interest. The company will initially launch three English language entertainment channels customized for the Indian market in the fourth quarter of 2010. More on B&C]